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Engaging Consumers Through An Anti-Aging Film

An Origins film follows a search for natural ingredients.

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By: Jamie Matusow

Editor-in-Chief

Since many anti-aging ingredients are found in nature, why not take consumers to the local sources throughout the world? That’s the thought behind natural skincare brand Origins’ new short film, “On the Road with Origins, which chronicles a creative journey across three continents, exploring local cultures and uncovering the remarkable power of nature.
 
Documented by visual storytellers Ann Street Studio, the film follows cookbook author, Candice Kumai, and travel writer,Kim Mance, on a 13-day, 30,000 mile journey in search of the powerful anti-aging ingredients found in Origins new Plantscription anti-aging power serum. Combining a love of wanderlust with the provenance of ingredients, they explore the lush landscapes of France, Australia and Ghana in search of crithmum maritum, bamboo, pea extract and anogeissus.
 
“We are very excited to premiere On the Road with Origins, which stirs our imagination by bringing to life the beauty and strength of nature around the world through the medium of film,” said Stephane de la Faverie, senior vice president, general manger, for Origins, Ojon and Darphin at the Estée Lauder Companies. “This first-person narrative captures the essence of the journey and is rooted in our brand’s mission to never stop discovering.”
 
On the Road with Origins is the latest installment of the brand’s “Discover” video series and the first to be shot from the perspective of the traveler. View and share the film HERE. 

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